For many, social networks have to evolve or face the risk of staying static and vegetate until another social network passes them; or fall into disuse.
Many believe that the future of social networks is Google Plus (also known as Google+), not only because of its tidy design and the fact that everyone has a Gmail account, but because in the trading plans of Google Inc. there has always been the idea of creating a social network.
The only problem is that Google Inc. already had two downsides (wave and buzz) due to the fact that they have not achieved to overcome the like of users for other social networks and that this is humbly seen as the holly grail because even when it copies those social networks, it has never reached the like of the final user.
This is why Twitter exists even when there are hundreds of clones; it is also why Facebook has achieved to defeat every social network that has tried to be like it.
Even when Google+ is as instantaneous as Twitter and has a similar format as Facebook, it is still Beta and has 25 million users. These users have been waiting for an invitation to be part of a social network and they found it in Google Plus, as well as their friends and family. These users are testing the answering time and are connecting their contacts with people they do not know, creating a very peculiar community thread.
Google Plus has stated that for now there are no plans for company accounts, can the future of social networks be free of publicity? Facebook is about to launch some applications so that companies know its demographic data and fire their ads as real snipers.
I do not really know if Google Plus is the future of social networks in the World, what I know is that even when it has been in the market for a few weeks and is still Beta, expectations are so high that I Hope that Google Inc. will be able to fulfill them before people keep on waiting and probably get bored of doing it; deciding to go back to take care of their farm in Facebook or to gossip in Twitter.